5/50.- Cairo, khan el
Khalili, gold shop
Egypt has been a tourist destination
for more than one hundred years. Local sellers may not have gone to
college, but after more than one century dealing with tourists, they
have learnt all marketing tricks.
First of all they will invite you to their
"unique" shop. Then they will offer their products,
and finally they will try to sell you something at the highest
possible price. If you want to buy something, the first rule
is not to show much interest, and the second one is to keep
smiling.
When you want to buy something,
vendors will ask you how much you want to pay. You should not
give a price yet, you should wait for the seller to give the
first price. My experience says that their first price usually
will be three times higher than their last one. Your goal is
to get the lowest price. Once the seller has given his first
price you should laugh and say it is a crazy price. Then he
will ask for your price. When he has asked for your price several
times, you should give him a price 4 times lower than his. This
will usually upset him, you should keep smiling. After a long
negotiation you should be able to pay a third of his initial
price. If he doesn't offer a price low enough you should say
no, and leave the shop. If he is interested he will give you
a good price, if not, you will have to go to another shop and
start another negotiation. It may seem tiring, and it is; but
it is the way things go in Egypt.
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