We are in front of the "Boqueria" Market, by the Rambla. This is a very typical market. Here you can find fresh food, vegetables, fish and fruits. The market sellers are very popular, they like to promote their products aloud and chat with their customers.
There are other markets like this in Barcelona. Some years ago they were not as popular as today. But after some promotional campaigns, local people have rediscovered the advantages of these markets in front of the big malls.